Brighton Jewelry Care and Cleaning

Wipe each piece with a dry, 100% cotton cloth after wearing it, then store it somewhere clean and dry, away from moisture and humidity. That is genuinely the whole routine.

Brighton's own rule is a good one: your jewelry should be the last thing you put on and the first thing you take off each day. Skincare, fragrance and hairspray all go on first and need to be fully dry.

Water and moisture. Jewelry and silver cleaners. Treated polishing cloths. Perfumes, hairsprays, lotions, hand sanitizers and makeup.

Hand sanitizer catches people out more than anything else on that list — it is worth taking rings off first.

No. Water and moisture are on Brighton's avoid list, and chlorine is harder still on plated metal. Take it off first.

Clean, dry, out of humidity, and away from heat and direct sun. A pouch or a lined box also keeps pieces from rubbing against each other, which is what puts fine scratches in the lacquer.

Buff it gently with a dry, 100% cotton cloth. Nothing else. That is Brighton's complete recommendation, and it works on ordinary dullness.

No, and this is the important one. Brighton is explicit that silver and jewelry cleaners, water and moisture, and treated polishing cloths all strip the protective lacquer — and once that lacquer is gone, the tarnishing can become permanent.

A well-meaning polish is the most common way a Brighton piece gets ruined.

Brighton plates each piece in pure silver, then seals it with a clear lacquer coating to slow tarnishing and scratching. The lacquer is the protective layer doing the work. Strip it and you have exposed plating with nothing over it.

Yes. Brighton makes Jewelry CARE, formulated for their pieces, and a Foaming Jewelry Cleaner Kit designed to lift everyday buildup without damaging hand-set crystals or plated metals. Follow the instructions included with either one.

Some contact is simply normal. Bracelets tend to show wear first because they take the most contact over a day — resting on desks, sleeves, car doors. That is expected, not a defect. The dry-cloth habit and careful storage do more to slow it than anything else.