Merle Norman Eye Makeup by Eye Shape, Plus Mascara

Because placement does the work. The same shadow put in a different spot reads completely differently depending on where your crease sits and how much lid shows. Merle Norman builds its eye artistry around eight shapes for exactly this reason.

Hooded, vanishing or monolid, round, upturned, downturned, deep-set, close-set and wide-set.

Merle Norman's guidance is to use a matte, neutral, mid-toned shadow to create the illusion of a crease. Because the lid folds over, a drawn crease placed slightly above the natural one is what stays visible when your eyes are open.

Apply a darker color to the inner corner and fade it toward the outer corner. That pulls the visual weight inward.

The reverse principle — keep the depth toward the outer corner to draw the eye outward and create space.

An eye with little or no visible crease when open. Merle Norman treats it as its own shape with its own technique rather than a variation on hooded.

Easiest in person, in a mirror, with someone who looks at eyes all day. Come by and ask — it takes a minute and it changes everything you do afterward.

Merle Norman's instruction: sweep the wand from the base of the lashes to the tips using a gentle zigzag motion. The zigzag is what deposits product evenly instead of clumping it at the root.

It goes on before mascara to improve length, volume and wear time, and it conditions the lashes while it is on.

A formula that wraps each lash in tiny tubes, giving length and definition without smudging or flaking. Merle Norman's version is the Lash Extension Tubing Mascara.

Use an oil-based makeup remover or a cleansing balm. Merle Norman's technique matters here: press the remover onto the lashes for a few seconds to break the formula down, then wipe away. Do not rub — rubbing is what pulls lashes out.

Lash Extension Tubing Mascara, Wicked Lash, Lash Lift Waterproof, Mascara Primer, Creamy Flo-Matic, Supreme Lash and Fat Lash. Wicked Lash is an award winner and one of their bestsellers.

Yes — Merle Norman encourages sampling any product in studio, and eye makeup is the category where seeing it on your own face matters most.

Merle Norman studios offer Express Makeovers, where you pick a feature and play it up, with help on shade selection and application. Call us at 830-693-7573 to ask what we have available and when.