About Easel: The California Women's Clothing Brand

Easel is a California women's clothing label. In its own words the company was "established in 2004 with the promise and goal to bring better sourced, higher quality products to its customers by using industry know-how and the best available resources." That is the brand's own description of itself, quoted from its about page.

Easel gives the year itself: the brand's about page says it was established in 2004. That makes it one of the few labels we carry that puts a founding year in writing, so we are happy to state it plainly rather than hedge.

The brand does not name a founder anywhere it publishes. We would rather tell you that than guess at a name. If it matters to you, call us at (830) 693-7573 and we will ask our rep.

Vernon, California, just south of downtown Los Angeles. That address is on the brand's own website, and it is where the company runs its wholesale business from.

It is an American company, established in 2004 and based in California. Where the garments themselves are made is a separate question, and one the brand does not answer. See the manufacturing question further down.

You will see all three. The brand writes it EASEL in capitals on its own website and we file it as Easel. They are the same California label, so search whichever way comes naturally.

Easel is a common word, so you will turn up art suppliers and unrelated businesses under the same name. When you are looking for this one, the clothing label, look for the California company at easelonline.com.

Soft fabric and an easy fit. The brand puts it this way: "EASEL is best known for its soft fabrics and ease of wear. Our line is not limited to any specific season or trend, and can be worn year round." That matches what we see on the rack.

By its own account, neither extreme. The brand says its line "is not limited to any specific season or trend," which is an unusual thing for a clothing label to say about itself and a fair description of the pieces we buy.

The brand publishes nothing about its size, staff or revenue, so we will not characterise it. What we can say is that it runs a full seasonal calendar, with a fall and winter range, pre orders, a dedicated outlet and a separate label of its own.

SAGE LABEL is one of the top level categories on Easel's own website, listed alongside its main range. The brand does not publish an explanation of how it differs from the main line, so we are not going to invent one. We can ask our rep if you are curious.

Women's clothing, and the range is built around soft, relaxed, easy to wear pieces. Everything we buy from Easel is tops, pants or a matching set, which is a fair reflection of where the line's strength sits.

A clothing brand. Its own website is organised entirely around clothing categories, with no jewelry, bag or accessory section. Our own Easel listings agree: every one is a top, a pair of pants or a two piece set.

Yes, and tops are the deepest part of what we carry. Easel button front shirts, balloon and bubble sleeve tops and washed corduroy tops have all been on our floor.

Yes. Wide leg pants in particular are a recurring Easel piece for us, in mineral washed fabric and in soft baby corduroy.

The brand publishes sizing figures for both dresses and maxi dresses, so dresses are part of the line. We have carried Easel dresses in past seasons and do not have one on the website at the moment. Call (830) 693-7573 and we will see what is orderable.

Tops carry the range, and they are the larger half of what we buy. Bottoms are narrower but more distinctive, because the wide leg cut is the shape Easel keeps returning to. The French terry sets sit across both.

Easel's own website carries a top level PLUS category, so the brand does cut a plus range. Everything we have bought from Easel has been Small, Medium or Large, so if you want the plus range, call us at (830) 693-7573 and we will find out what is orderable.

The brand does not run a separate outerwear category on its own site, and we have not carried Easel outerwear. If you have seen a piece you want, call us and we will ask.

That is more or less the brand's pitch. Easel says its line "is not limited to any specific season or trend, and can be worn year round," while still running a dated fall and winter range. We buy it seasonally.

No. Its own website has no men's, children's or home category. It is a women's clothing label only.

Across the pieces we have carried: French terry, baby corduroy, linen, mineral washed cotton and soft knits. The brand does not publish a fiber breakdown for its line as a whole, so for the exact content of one garment the sewn-in label is the place to look.

A finishing process that gives fabric a soft, faded, slightly uneven colour, so each piece looks gently worn in rather than brand new. It is a recurring Easel treatment and it is why the colours read a little muted.

A knit fabric with smooth loops on the inside and a flat face on the outside. It is soft and breathable without being as heavy as fleece, which is what makes it work for a set you can wear most of the year.

Corduroy with a fine, narrow wale, so the ridges are much smaller than on a traditional heavy cord. It keeps the texture while staying soft and light enough to drape.

The brand does not say. It is a California company and it talks about sourcing, but Easel publishes no country of manufacture anywhere on its own website. The sewn-in label on the garment is the place to look, and we are happy to read one to you over the phone at (830) 693-7573.

Easel makes no made in the USA claim, so we are not going to make one for them. Being a California company is not the same as being manufactured in California, and the brand does not close that gap.

easelonline.com describes itself as "an E-Commerce Site that sells wholesale women's clothing," and it is built around trade accounts rather than shoppers. The simple route is to call us at (830) 693-7573.

Everything the brand publishes points that way. It describes its own site as a wholesale site and sells to shops rather than to shoppers, which is why a boutique like ours is where you actually buy it.

Because the brand sells to shops. Easel reaches you through the boutiques that buy it, which is a large part of why the range differs so much from one store to the next.

Not one that the brand publishes. Its California address is a wholesale address rather than a shop you can browse.

Easel's own site lists an OUTLET category, but that is a trade category for the shops that buy from them, not a shopper facing sale. For what is marked down on our floor, call (830) 693-7573.

Yes. Accents Boutique in Marble Falls, TX carries Easel tops, wide leg pants and French terry sets. Call (830) 693-7573 if you would like to know what is on the floor today.

At Accents Boutique, 212 Ave H in Marble Falls, about an hour from Austin. We have been on the square for over 33 years and we are glad to hold something aside for you.

Search Easel in the search bar, or search the style name if you know it. Easel pieces are often named for their fabric and colour, so mineral wash, corduroy or French terry are good search terms too.